1. About This Cookie Policy
This Cookie Policy describes how HOME PLAN CHOICE LLC (“Home Plan Choice”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit https://homeplanchoice.com/ (the “Site”). It should be read together with our Privacy Policy, which explains how we handle personal information.
2. What Are Cookies?
Cookies are small text files that are stored on your device (for example, your computer, tablet, or smartphone) when you visit a website. Cookies are widely used to make websites work, improve user experience, and provide information to website owners.
Cookies may be:
- First-party cookies, set by the website you are visiting (in this case, Home Plan Choice); or
- Third-party cookies, set by other organizations that provide services through the website, such as analytics or advertising partners.
3. Types of Cookies We Use
We group the cookies and similar technologies used on our Site into the categories below. Depending on your location, some categories may be considered “non-essential” and will only be used with your consent.
3.1 Essential (Strictly Necessary) Cookies
These cookies are required for the Site to function properly. They enable core features such as:
- Basic page navigation and load balancing;
- Security and fraud prevention;
- Cookie consent storage and preferences.
You cannot disable essential cookies through our cookie banner or settings, because the Site will not function properly without them. You may still be able to block them via your browser settings, but parts of the Site may not work correctly.
3.2 Functional Cookies (Optional)
Functional cookies help us remember your choices and personalize your experience, such as:
- Remembering form inputs or preferences across sessions;
- Providing enhanced features or content;
- Improving usability of certain tools.
These cookies are not strictly necessary for the Site to function but can improve your experience. Where required by law, we only use functional cookies if you have given your consent.
3.3 Analytics Cookies (Optional)
Analytics cookies help us understand how visitors use our Site, so we can measure performance and make improvements. For example, they may allow us to:
- Count visits and traffic sources;
- See which pages are most and least popular;
- Understand how visitors move around the Site.
The information collected is typically aggregated and does not directly identify you. We may work with third-party analytics providers for this purpose. Where required, we will only activate analytics cookies when you have given your consent through the cookie banner or settings.
3.4 Advertising & Marketing Cookies (Optional)
Advertising cookies may be used to deliver more relevant ads and measure ad performance. They can:
- Record visits to our Site and the pages you viewed;
- Help build a profile of your interests for more relevant ads (where allowed);
- Limit how often you see a particular ad;
- Measure the effectiveness of advertising campaigns.
In some regions, the data associated with these cookies may be treated as a “sale” or “sharing” of personal information for targeted advertising under applicable privacy laws. Where required, these cookies will only be used with your consent. We also respect supported browser-based signals such as Global Privacy Control (GPC) in applicable jurisdictions.
4. Similar Technologies
In addition to standard cookies, we may use similar technologies such as:
- Web beacons / pixels – small images or snippets of code that help us understand how users interact with pages and emails;
- Local storage – browser-based storage that can hold data locally on your device;
- Session storage – temporary storage that is cleared when you close your browser.
We treat these technologies similarly to cookies and, where required, seek your consent before they are used for analytics or advertising purposes.
5. How We Obtain Consent
When you first visit our Site, we may display a cookie banner or pop-up that:
- Explains that we use cookies and similar technologies;
- Provides a link to this Cookie Policy;
- Allows you to accept, reject, or customize non-essential cookies.
You can manage your choices at any time by clicking the “Cookie Settings” link in the footer of the Site or a similar control. Your preferences are typically stored using a cookie or local storage so that we can remember them on future visits.
6. Managing Cookies
You have several options for controlling cookies and similar technologies:
6.1 On-Site Cookie Settings
You can change your cookie preferences on our Site at any time by using the “Cookie Settings” link in the footer or the controls presented in our consent banner. Depending on your region, you may be able to:
- Accept all cookies;
- Reject non-essential cookies;
- Choose individual categories (e.g., functional, analytics, advertising).
6.2 Browser Settings
Most web browsers allow you to manage cookies directly, including:
- Deleting existing cookies from your device;
- Blocking or restricting cookies from specific sites;
- Configuring your browser to reject cookies by default.
The steps vary by browser, so you may wish to consult the “Help” section of your browser or visit the browser provider’s support pages. If you block all cookies, some features of our Site may not work properly.
6.3 Mobile Device Settings
On mobile devices, you may also be able to adjust your device settings to limit tracking or reset your advertising identifier. These settings are managed by your device or operating system provider (for example, Apple or Google).
6.4 Global Privacy Control (GPC) & “Do Not Sell/Share” Signals
Where required by applicable law, we may treat certain browser-based signals (such as Global Privacy Control) as a request to opt out of the sale or sharing of personal information for targeted advertising purposes. When we detect such signals and are required to honor them, we will adjust certain cookie and tracking settings accordingly.
7. Cookies We May Use
The specific cookies and technologies we use may change from time to time as we update and improve our Site. Examples of the types of data that may be collected include:
- Device and browser information (such as type, version, operating system);
- IP address and approximate location (where allowed by law);
- Pages viewed, links clicked, time spent on the Site;
- Referring URLs or campaigns.
Where we use third-party analytics or advertising services, those third parties may also set their own cookies and use them in accordance with their own privacy policies.
8. Third-Party Cookies
Some cookies on our Site may be set by third parties that provide services such as analytics, advertising, or embedded content (for example, maps or videos). We do not control how these third parties use their cookies once they have been set, and their use of information is governed by their own privacy and cookie policies.
We encourage you to review the privacy and cookie policies of any third-party services you interact with.
9. Retention of Cookie Data
The length of time a cookie remains on your device depends on whether it is a:
- Session cookie – which is deleted when you close your browser; or
- Persistent cookie – which remains on your device for a set period or until you delete it.
We and our providers may use both session and persistent cookies. Retention periods vary depending on the purpose of the cookie and applicable legal requirements.
10. Relationship to Our Privacy Policy
Our use of cookies and similar technologies may involve the processing of personal information, particularly when combined with other identifiers. For more information about how we handle personal information, including your privacy rights and how to exercise them, please see our Privacy Policy.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use, changes in technology, or changes in legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page and may also provide additional notice as required.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.
12. Contact Us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:
HOME PLAN CHOICE LLC
254 CHAPMAN RD STE 208 #24928
Newark, DE 19702, United States
Phone: (888) 208-0907
Email: hello@homeplanchoice.com